|Author||: John Vernon Pavlik|
|Publisher||: Oxford University Press, USA|
|Release Date||: 23 March 2023|
|File Size||: 31,9 Mb|
|Total View||: 8523 Views|
Converging Media by John Vernon Pavlik Book PDF Summary
Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication uses the technologies weemploy everyday to explain our current media environment - and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to seethe inextricable and dynamic relationship between converging media and traditional media formats.