Media Essentials

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Media Essentials
Author : Richard Campbell
Publisher : Macmillan Higher Education
Release Date : 02 October 2019
ISBN : 9781319266073
Pages : 524
File Size : 42,8 Mb
Total View : 500 Views
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Media Essentials by Richard Campbell Book PDF Summary

A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.

Media Essentials
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A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide

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Media Law Essentials is an invaluable study guide for students. It provides up-to-date, concise and comprehensive coverage of media law in Scotland and is the ideal text for students who come new to the subject and for those preparing for exams. This book is also an excellent resource for those

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In six concise, highly readable chapters, Essentials of Media Planning explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any

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