| Author | : Richard Campbell |
| Publisher | : Macmillan Higher Education |
| Release Date | : 02 October 2019 |
| ISBN | : 9781319266073 |
| Pages | : 524 |
| File Size | : 42,8 Mb |
| Total View | : 500 Views |
Media Essentials by Richard Campbell Book PDF Summary
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape--and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content--and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with--and interested in--the information they need to succeed in class.
